In a new consumer survey by 100 Things, 70% of parents agreed that in-app purchases are inappropriate for children’s apps. Parents expressed unequivocal dislike for being misled by apps advertised as “free” when key parts of the game are only unlocked later by paying more money.
Many apps are specifically designed for children to play without their parents sometimes. In-app purchasing opportunities directly pressure young children when their parents aren’t there to supervise.
And, as one Canadian mom found it, this can have a big impact on the family budget. Paula Marner’s twin 7 year old boys spent $3000 on in-app purchases without her knowing. As many of us do, the family had a strict rule about not downloading without permission. Continue Reading